Without exaggeration, Funkmaster Flex is Hip Hop's premiere radio personality and one of the genre's most influential figures. Not only is he the number one DJ in the country's number one market, he can also be heard in syndication across the country and overseas. Flex has held radio's top spot in the tri-state area for 10 years running, reaching in excess of 2 million listeners a week--when he's on the air, 10% of everybody listening to the radio in New York is listening to him. That's power…

Flex's success extends into the television world, with his SPIKE TV hit, Ride with Funkmaster Flex. Debuting in August 2003, the show is a one-of-a-kind half hour series that combines the best of celebrity and car cultures. Everyone from Eminem to Blink 182 took part in the first season – giving Flex access to their prized rides and taking part such activities as drag racing, burnouts and demolition derbies! Celebrity car customizations are a huge part of the show's success, and Flex's Team Baurtwell hooked up rides for 50 Cent, Ludacris and Queen Latifah. And that was just in Season One! Since the show's debut, Flex has been in great demand, making appearances on the VIBE Awards , the Video Game Awards (which he also served as co-producer and, most recently, FOX's New Year's Eve Special, America 's Party , for which he was musical supervisor.

Funkmaster Flex is a custom car fanatic —so much so, The New York Times recently dubbed him the “evangelist” of Hip Hop's car culture. He founded Team Baurtwell, the highest profile custom-car club around with members like Shaquille O'Neil, and musicians Busta Rhymes, Missy Elliot and Faith Evans. He writes an authoritative automotive column for two of Hip Hop's most read publications—The Source and Mobile Entertainment Magazine. Flex is the consultant to the hottest car accessory companies, advising them on a host of issues, especially product placement and future advertising. This knowledge has led to numerous endorsement deals from some of the biggest companies in the game. Take, for instance, LUGZ – Flex's driving shoe for the company has sold, to date, an incredible 1.5 million units! When artists like Ludacris, Queen Latifah, P. Diddy and DMX need advice on the latest in customizing, Flex is their man—he's the one-stop source for the latest and greatest in the world of customizing. Who's utilized his services? Just check the names at the top of the charts.

As if that wasn't enough -- Funkmaster Flex leads one of the industry's largest and most effective street marketing powerhouses— Franchise Marketing.

Franchise Marketing and Funkmaster Flex are reinventing a new car culture for the new urban audience. Not only does Flex represent his own line of hi-octane automotive accessories, but he also developed and promotes an annual celebrity car show. The first two years' shows attracted over 30,000 attendees and featured the cars of, among others, Busta Rhymes, Wyclef and Lil' Kim. In 2003, Flex accomplished what no one else has been able to do, taking the Celebrity Car Show on the road for an amazing ten-city tour across the U.S.!

The bottom line is this-- Funkmaster Flex has an enormous presence with today's most desirable target audience. When he plays a record, it becomes a hit. When he sponsors an event, it sets attendance records. When he markets a product… people buy it . Flex is known, he is respected, and most importantly—he is trusted. He is simply a cross-promotional genius.

Funkmaster Flex offers something that truly can't be bought. He has credibility, and that makes him…





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